Work Experience
Nhat Minh Toys | Performance Marketing Lead
10/2024 - Present- E-commerce Growth Management: Lead responsibility for online revenue and ROI metrics across Website and Social Commerce channels.
- Conversion Campaign Operations: Execute full-funnel campaigns on Facebook Ads & Google Ads (Search, Shopping). Optimize bidding strategies and customer segmentation to maximize Average Order Value (AOV).
- SEO & Local Marketing: Optimize Google My Business and keyword SEO strategy, driving growth in organic traffic and foot traffic to retail locations.
- Data Analysis: Utilize Google Analytics to track user behavior, report campaign performance regularly, and adjust budget allocation.
Freelance Performance Marketer (Traditional Medicine & Supplements)
2023- Policy Compliance Solutions: Successfully manage ad accounts for restricted industries (Traditional Medicine), handle VPCS issues to maintain large budget flows.
- Landing Page Optimization (CRO): Directly design and A/B test Ladipage interfaces, focusing on content optimization (Hooks, Storytelling) to increase Lead Form Rate.
- ROI Management: Manage multi-channel campaigns (Facebook, Google), ensuring optimal CPL (Cost per Lead) and positive ROI.
Growntech Solution Agency | Performance Marketing Executive
7/2020 - 2022- Diverse Client Portfolio Management: Execute advertising campaigns for clients in Household Goods (Retail) and Beauty Services sectors.
- Revenue Scale-up: Successfully scale campaigns for hero products, increasing budgets while maintaining stable advertising efficiency.
- Conversion Optimization: Utilize Ladipage for conversion campaigns on Facebook, Google, and TikTok, significantly improving order rates.
Techain Software | User Acquisition & ASO Lead
7/2018 - 5/2020- App Store Optimization (ASO): Optimize keyword rankings and visibility on Google Play & App Store. Led "Car Care" app to Top 50 Best Startup Apps in Vietnam 2020.
- Mobile App UA: Manage Google UAC and Facebook Ads campaigns to drive app installs with optimized CPI (Cost Per Install).
- SEO Website: Manage and optimize website SEO, coordinate with content team to improve organic search rankings and drive traffic growth.
- Brand Building: Execute communication plans and manage overall marketing channels for projects per client requirements.
Featured Projects
Car Care App - Top 50 Best Startup Apps Vietnam 2020
Implemented comprehensive marketing strategy for Car Care application, executed multi-platform advertising campaigns and optimized App Store SEO, leading the product to be honored as one of Top 50 Best Startup Apps in Vietnam 2020.
Scaled Fashion Product to 200 Orders/Day
Built and optimized complete sales funnel, deployed high-performance advertising campaigns on Facebook Ads and Google Ads, successfully scaling revenue from 20-30 orders/day to 200 orders/day, achieving 600% growth in 3 months.
Multi-Platform Marketing Campaign for Traditional Medicine
Researched and executed specialized advertising campaigns for traditional medicine products, designed conversion-optimized landing pages and ran ads on Google Ads and Facebook, achieving high conversion rates and positive ROI.
Education
FPT Polytechnic College
FPT Polytechnic College